BY ATTY. BATAS MAURICIO


ROTARY PUBLIC IMAGING TO BE WAGED ON NATIONAL LEVELS: Public imaging (or “public relations” for others) which will brand the kind of service Rotarians give to the poor and the disadvantaged will now have to be waged on national levels in 2011-2012 to make Rotary more appreciated and better understood in the Rotarians’ individual countries, incoming Rotary International (RI) President Kalyan Banerjee said the other day.

    In a meeting with the members of RI Public Imaging Resource Groups for the Pacific (led by past District 3810 Gov. Lyne Abanilla of the Manila Bulletin) and Zone 7 (Philippines and Indonesia, led by past District 3830 Gov. Chit Lijauco of Philippine Tattler Magazine) on December 1, 2010, Banerjee at the same time strongly commended Filipino Rotarians for doing a “tremendous job” of promoting Rotary through public relations in media.

    Banerjee and his wife were in the Philippines for a two-day visit, principally to preside over the “10th Philippine Conference on Rotary Concerns” held under the auspices of the Philippine College of Rotary Governors at the swanky Crowne Plaza Hotel in Pasig City. The college is an association of all past district governors of Philippine Rotary.

                    -ooo-

    NEW ROTARY PREXY BARES PLANS: Excerpts of the other points Banerjee discussed with Abanilla, Lijauco and other members of Rotary’s PR team from the Philippines:

    0 Rotary International (RI) is changing the way it looks at public imaging. While nobody in RI talked about this before, and public imaging was a matter addressesed only to the club presidents so that public relations efforts lacked continuity, Rotarians will now undertake PR activities at the highest levels in every country.

    0 Rotary will now seek a “national cohesive image” for Rotarians in their respective countries, giving Rotary districts (which is the grouping of different Rotary clubs in a contiguous territory) the responsibility to come up with public imaging projects, by themselves or in cooperation with other districts in the country.

    0 This “national cohesive image” envisions Rotary to be better known, better involved and more responsive on issues of far bigger importance to a particular country or territory.

                    -ooo-

    ROTARY TO USE SOCIAL NETWORKS: Banerjee, who hails from India, said his presidency at RI for 2011-2012 will try to put in more resources for public imaging, if necessary. This is aimed at installing public imaging coordinators in every country, so that Rotarians in that place can come up with some kind of a “national branding” that would immediately identify them.

    Trainings and seminars, which have already been approved in principle to be funded by the RI Board, will be conducted for these coordinators, and the first of such trainings will be started February 2011, Banerjee explained, adding that he wants to move quickly on this project.

    He also underscored the need for Rotary to be involved with other agencies in pursuing its mission to provide “service above self”, particularly those from governments in every area, and to develop Rotary’s use of social networking sites such as Facebook, Twitter and even YouTube.


----


“Serbisyong Rotary, dapat ipaalam sa lahat”
 

    ROTARY PUBLIC IMAGING, ISUSULONG SA BAWAT BANSA: Ang public imaging o pagsasalarawan sa publiko ng mga serbisyo at paglilingkod sa mahihirap ng mga Rotarians ay isasakatuparan na sa bawat bansa sa 2011-2012, upang lalong mas maipalam at maintindihan ang Rotary sa mga lugar ng mga Rotarians, ayon kay incoming Rotary International (RI) President Kalyan Banerjee noong isang araw.

    Sa kanyang pakikipagpulong sa mga kasapi ng RI Public Imaging Resource Groups para sa Pasipiko (na pinangungunahan ni past District 3810 Gov. Lyne Abanilla ng Manila Bulletin) at Zone 7 (ang Pilipinas at Indonesia, sa ilalim naman ni past District 3830 Gov. Chit Lijauco ng Philippine Tatler Magazine) noong Disyembre 1, 2010, masusing pinapurihan din ni Banerjee ang mga Filipino Rotarians sa kanilang pagsusulong ng Rotary sa media.

    Bumisita si Banerjee at ang kanyang maybahay sa loob ng dalawang araw sa Pilipinas, upang pamunuan ang “10th Philippine Conference on Rotary Concerns” na isinagawa ng Philippine College of Rotary Governors (PCRG) sa Crowne Plaza Hotel sa Pasig City. Ang PCRG ay samahan ng mga dating gobernador sa Philippine Rotary.

                    -ooo-

    BAGONG ROTARY PREXY, NAGLAHAD NG MGA PLANO: Naririto ang iba pang mga puntong tinalakay ni Banerjee at nina Abanilla, Lijauco at iba pang kasapi naman ng Rotary PR Team mula sa Pilipinas:

    0 Binago na ng RI ang pananaw sa pagbibigay-impormasyon sa publiko ng mga serbisyo nito. Bagamat wala sa RI ang nagsasalita sa bagay na ito noon, at ang public imaging ay gawain lamang ng pangulo ng isang Rotary Club, ang lahat ng Rotarians sa buong mundo ay magsasagawa na ng mga PR activities sa bawat bansa.

    0 Hahanap na ngayon ng isang “matibay na pambansang imahen” ang mga Rotarians sa kani-kanilang mga bansa, at mangunguna ang mga Rotary districts (na binubuo naman ng iba’t ibang mga Rotary Clubs sa isang lalawigan o magkakalapit na lugar) sa pagsusulong ng mga Rotary projects tungo sa layuning ito.

    0 Ang “matibay na pambansang imahen” na ito ay may layuning itampok ang Rotary upang lalo itong maging mas kilala, mas nakatutok at mas tumutugon sa mga malalaking isyung kinakaharap ng mga bansa kung saan may Rotarians.

                    -ooo-

    ROTARY, GAGAMIT NA DIN NG SOCIAL NETWORKS: Ibinunyag ni Banerjee (isang Indian national) na sa ilalim ng kanyang panguluhan sa RI sa 2011-2012, magsusumikap ang Rotary na magdagdag ng mas maraming pondo para sa public imaging kung kinakailangan. Maglalagay din ang RI ng mga public imaging coordinators sa bawat bansa, upang maisakatuparan ang paglalagay ng “national branding” para sa kanila.

    Magsasagawa ng mga training at mga seminar ang Rotary, na sa ngayon ay popondohan na ng RI batay sa paunang desisyon ng RI Board, at ang unang training ay isasagawa sa Pebrero 2011, dagdag pa ni Banerjee, na nagsabi ding nais niyang magawa kaagad ang mga pagsasanay na ito.

    Gagamitin na din ng Rotary ang iba’t ibang social networking sites gaya ng Facebook, Twitter, at maging ng YouTube at, dagdag pa ni Banerjee, makikipag-ugnayan na din ang RI sa mga ahensiya ng gobyerno upang isulong ang “paglilingkod ng higit pa sa sarili”.

 -ooo-

BATAS INTERNET TV, BATAS INTERNET RADIO: Please watch BATAS INTERNET TV and please listen to BATAS INTERNET RADIO through the website www.batasmedia.com. We are on the air 24 hours a day, seven days a week.