Thirteen scholars from the Philippines, Korea, Japan, Singapore and East Timor 
analyze the effects of globalization on various aspects of media and culture in 
Asia in a recently published book.

Titled Global Makeover: Media and Culture in Asia, the more than 200-page book 
consists of 11 articles that provide an in-depth look at how media operate due 
to various influences, as well as how culture gets shaped by media systems, 
technological developments and other factors.

In the book’s introduction, it was stressed that while the studies “do not cover 
the entire Asian experience with regard to globalization and other influences, 
they nevertheless give interested readers the specific experience in selected 
Asian countries like the Philippines, Korea and East Timor while providing a 
general context of Asian media and culture.”

The book’s contributors are Caroline Hau (Regional Contexts of Media Cooperation 
and Artistic Collaboration in East Asia); Seung Joon Jun and Ju-Yong Ha (Whose 
Stories Do We Listen To? World-System and the Pattern of International News 
Flow); Ju-Yong Ha and Joel David (A Yearning for Tenderness in Korean Cinema); 
Ying Huang and Kwang Woo Noh (Cultural Proximity and Cultural Distance: The 
Reception of Korean Films in China Through the Case of My Sassy Girl in the 
Early 2000s); Doobo Shim and Joseph Sung-Yul Park (The `English Fever’ in 
Korea); Patrick Campos (The New Fantasy-Adventure Film as Contemporary Epic, 
2000-2007); Shirley Palileo-Evidente (The Alternative Metaphor in Metaphors: 
Discursive `Readings’ on Language, Symbols and Enculturation in Philippine 
Cinema and Other Media); Joel David (Orientalism and Classical Film Practice); 
Randy Jay Solis (The Grassroots Approach to Communication: How Participatory is 
Participatory Communication in the Philippines?) ; Fernando Austria, Jr. 
(Cross-Cultural Experience and Media Use: OFWs in Korea and Their 
Acculturalization); and Jacqueline Aquino Siapno (`Their History Is To Have 
None’: Between Clandestine Practices and Facebook in Timor Leste, Media and 
Culture/s in a Newly Independent Nation).

These scholars are researchers or faculty members from the University of the 
Philippines (UP), Kyoto University (Japan), National University of Singapore, 
Korea University, Seoul National University (Korea), Inha University (Korea), 
Dongguk University (Korea) and Sungshin Women’s University (Korea).

Global Makeover is edited by Danilo Araña Arao, a journalist and assistant 
professor at the UP College of Mass Communication.

The Development Center for Asia Africa and Pacific (DCAAP) and the Korea-based 
Asian Media and Culture Forum (AMCF) are the publishers of the book. Sold at 
PhP500 each, copies are available at the DCAAP office located on the second 
floor of the School of Labor and Industrial Relations (SOLAIR) at UP Diliman, 
Quezon City. For inquiries, please call DCAAP at (632) 926-9522 or send an email 
to You may also visit its website at


Danilo A. Arao
Assistant Professor
Department of Journalism
College of Mass Communication Plaridel Hall
University of the Philippines (UP) Diliman, Q.C. 1101
Telephone: (+632) 920-6852, 981-8500 loc. 2672
Fax: (+632) 920-6852
Mobile Phone: (+63908) 866-ARAO

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